TUI BLUE is the global flagship hotel brand of the TUI Group combining the best aspects of both individual and all-inclusive holidays with outstanding quality and modernity. Our hotel brand stands out from the crowd with first-class locations, regional architecture, an innovative technology concept with a unique blend of local and contemporary cuisine and BLUEf!t® sport and leisure facilities.

TUI is the world’s leading tourism group. The broad portfolio gathered under the Group umbrella consists of strong tour operators, 1,600 travel agencies and leading online portals, five airlines with around 150 aircraft, over 400 hotels, 15 cruise liners and many incoming agencies in all major holiday destinations around the globe. It covers the entire tourism value chain under one roof. This integrated offering enables us to provide our 27 million customers with an unmatched holiday experience in 180 regions.

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